Pepsi One Direction Commercial
http://www.youtube.com/watch?v=VdFHlMobwzQ
I saw this commercial two days ago on television. Obviously the main focus is for the audience to buy Pepsi, but it does so in a way that I thought was very interesting. In the past, Pepsi used Britney Spears as a spokesperson to appeal to the younger generation. Although Britney Spears accomplished the goal of appealing to the younger generation, in this commercial, One Direction appeals to the younger generation, while also using Drew Brees to appeal to sports fans, specifically men. I think that the use of appeals in this commercial was the most important rhetorical device used because it applied to multiple groups of people instead of just one group of people.
Another device used was marketing/popularity. Pepsi made it seem as though everyone wanted to drink their product, which conveys to the audience that it's the best drink to choose. The commercial conveys that One Direction and Drew Brees drink Pepsi, which means that the audience should as well.
Rhetorical Devices:
Appeals
No comments:
Post a Comment